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BICA® Awards Announced for Patio & Entry Doors
Minneapolis, MN (PRWEB) June 21, 2008 -- BICA award winners were announced today by Market Resource Associates, Inc. (MRA), President John Cashmore for manufacturers of patio and entry doors.
The BICA was developed by MRA to recognize outstanding performance in studies conducted by the firm. BICA winners are selected for consistently high quality rankings and remarkable customer service as established by over 1,500 building trades' professionals. These professionals included window and door distributors, home builders, remodeling contractors and building materials retailers.
Award winners include:
Patio Doors
Marvin Windows and Doors, Warroad, MN
Overall Top Rated Patio Door Brand
Simonton Windows, Parkersburg, WV
Highest Summary Rated Patio Door Brand
Entry Doors
Marvin Windows and Doors, Warroad, MN
Overall Top Rated Entry Door Brand
Taylor Building Products, West Branch, MI
Highest Summary Rated Entry Door Brand
For this survey, building trade professionals were interviewed using an unaided, out-bound telephone method. Only those individuals who have direct responsibility for purchasing entry and / or patio doors were interviewed. The sample was randomly selected, and collected from among the 48 contiguous states in relationship to building permits data compiled by Permits Plus of Ithaca, N.Y.
The distinction between the "Overall Highest Rated" and "Highest Summary Rated" awards is quite simple. "Overall Highest Rated" is a stand alone question in the survey asking respondent's first impression of their "Highest Rated" brand. "Highest Summary Rated" takes into account a calculated summary of all 16 attributes tested to mathematically determine the Highest Rated brand.
"Recipients of this award should feel extremely proud their companies were so highly regarded by industry professionals taking part in our extensive survey." Sixteen different attributes are tested on each brand mentioned by respondents.
For more information on this and other MRA Omnibus Studies visit the MRA website at www.mraonline.com or call 800-795-3056.
Based in Minneapolis since 1990, Market Resource Associates is a full-service market research consultancy specializing in the residential and commercial building materials, lawn and garden, kitchen and bath and related fields. BICA is a registered trademark of Market Resource Associates, Inc., Minneapolis, MN.
Contact Matthew Brown - 800-795-3056
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BICA® Awards Announced for Patio & Entry Doors
1500 home builders, remodeling contractors, door and window distributors and building materials dealers rated patio and entry doors in Market Resource Associates, Inc. (MRA) 2008 survey. The unaided questionnaire spoke with only purchasers of patio and entry doors and asked them to rate their brands against 16 attributes. Based on results, the BICA (Best In Class Award) is presented to those manufacturers rating highest among over 250 manufacturers mentioned by particpants.
